|BHN, specializes in a mix of marketing and education. It's a way to inform the public of new advances in your field.. A way of educating the public about your practice or business. It's a smart marketing. And, it's your story.
For the equivalent of local advertising dollars, our clients garner the audience and prestige generated by national magazine coverage: A BHN advertorial delivers regional exposure in impressive, high-volume titles.
|The focus is educational advertising. The clients are interviewed, the client's Website is reviewed and in-depth research into the client's product or service is conducted. Then, the copy is drafted.
Once copy is drafted - and artwork is in-house - the process moves forward. BHN's designers skillfully bring together copy and graphic elements such as photographs, logos, charts and illustrations to create the finished advertorial.
A powerful advertising vehicle, the advertorial supplies a clear call to action for the client's target audience. It's no wonder, then, that so many of Business & Healthcare News' clients take advantage of reprint services. With the popular "As Seen In..." masthead atop the original advertorial, client maximize their marketing budget.