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| AUTHENTIC WOMEN READER PROFILE: |
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| Source: MRI Fall 2006 |
Median Age:
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46 |
Employed:
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67% |
| Married Women: |
63% |
Attended College: |
64% |
| Career Women: |
13% |
Household 1+ Child: |
22% |
| Median HHI: |
$65,581 |
Own Home: |
82% |
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| The Authentic Woman Collection of magazines delivers your advertising message to readers who account for as much as 80% of all consumer purchases! The Authentic Woman reader is active, self-sufficient, and stylish. They are the spenders and the decision makers, and they are constantly looking for ways to look and feel better, as well as nurture a well-rounded family and professional life. Whether it be beauty, style, relationships, or health and fitness, the Authentic Woman Collection of magazines is where she turns for the latest information. With a strong commitment to celebrate the modern woman and her real-life issues, the Authentic Woman Collection represents some of the top magazines women turn to for the vital information they need! |
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| BHN'S AUTHENTIC WOMEN COLLECTION DELIVERS PURCHASING POWER! |
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Source: Publishers Estimate (Derived from Media Mark Fall 2006)
2006 MRI Fall |
Taken action due to advertising 42.5% |
$ spent on clothing/fashion
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$32 billion |
| $ spent on health/beauty |
$10 billion |
| $ spent on food |
$4 billion |
| $ spent on home improvement |
$21 billion |
| $ spent on technology |
$64 billion |
| $ spent on vehicles |
$679 billion |
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