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| CONTEMPORARY FAMILY READER PROFILE: |
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| Source: MRI Fall 2006 |
Median Age:
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32 |
Attended College:
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62% |
| Median HHI: |
$51,573 |
Household 1+ Child: |
75% |
| Employed: |
64% |
Own Home: |
80% |
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| The Contemporary Family Collection is focused on young, sophisticated women and their growing families. Today’s woman is on the go, actively trying to juggle the demands of a family and a career. For lively stories, timely ideas, or just a quick pick-me-up, she turns to the Contemporary Family collection. Whether it be topics on health, home, fashion, food, or family, these active moms know the Contemporary Family collection publications have the essential information necessary for the lives and interests. |
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| BHN'S CONTEMPORARY FAMILY COLLECTION DELIVERS PURCHASING POWER! |
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Source: Publishers Estimate (Derived from Media Mark Fall 2006)
2006 MRI Fall |
Taken action due to advertising 23% |
$ spent on clothing/fashion
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$17 billion |
| $ spent on health/beauty |
$5 billion |
| $ spent on food |
$2 billion |
| $ spent on home improvement |
$12 billion |
| $ spent on technology |
$35 billion |
| $ spent on toys/games |
$4 billion |
| $ spent on vehicles |
$330 billion |
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