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| INSPIRED HOME READER PROFILE: |
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| Source: MRI Fall 2006 |
Median Age:
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48 |
Attended College:
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64% |
| Median HHI: |
$65,581 |
Household 1+ Child: |
22% |
| Employed: |
67% |
Own Home: |
82% |
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| The Inspired Home Collection celebrates the way American' women live. From lavish looks to signature style, the Inspired Home Collection allows its readers to tour sophisticated homes and savor the gift of good living! This collaboration of magazines focuses on discriminating consumers who delight in elegant environments that showcase their predilection for fine things. Whether they’re entertaining, remodeling, or updating their look, Inspired Home Collection magazines reach their readers and inspire them with ideas that are both artistic and achievable. |
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| BHN'S INSPIRED HOME COLLECTION DELIVERS PURCHASING POWER! |
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Source: Publishers Estimate (Derived from Media Mark Fall 2006)
2006 MRI Fall |
Taken action due to advertising 23% |
$ spent on clothing/fashion
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$37 billion |
| $ spent on health/beauty |
$11 billion |
| $ spent on food |
$4 billion |
| $ spent on home improvement |
$27 billion |
| $ spent on technology |
$78 billion |
| $ spent on vehicles |
$17 billion |
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